Moa: for men who know the value of social climbing
and women who know their place.
The background image is actually, and unbelievably, from their NZX prospectus. They’re quite happy to state that they’re aiming at rich white male knobends:
Ross told BusinessDesk the document targeted the 30 to 50 year-old, high income men that Moa seeks as both customers and investors as it pushes to create an identifiably New Zealand brand in the fast-growing boutique beer market, especially the US. “It is somewhat Mad Men,” he said, appealing to “men who want moments of manhood.” “If you go to (Wellington waterfront restaurant) Shed 5 on a Friday, there a whole lot of guys in suits having a drink. It’s their vernacular, their mentality.”
